Blog
We cover recent and important news in the Digital Marketing world, while also offering comprehensive, in-depth guides and studies into SEO, PPC, Social, Content and Affiliate Marketing.
Universal Music is Back on TikTok
Universal Music Group (UMG) has reinstated its music on TikTok, marking the end of a dispute regarding fair compensation and AI's impact on creative rights.
By Maria Michelini
May 7th, 24
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How Will the TikTok Ban Impact Content Creators and Businesses Engaged in Affiliate Marketing?
As discussions surrounding the TikTok ban intensify, the fate of a generation of creators, entrepreneurs, and businesses hangs in the balance.
By Maria Michelini
Apr 23rd, 24
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What is The Reason For The US TikTok Ban, And What Other Countries Have Restricted The App?
TikTok is a social media platform that has gained huge popularity, however the app has faced its share of controversies, leading to bans in several countries.
By Luisa Garcia-Amaya
Apr 19th, 24
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How To Set Up A Simple Facebook Ad Campaign
Whether you are advertising a product, service, or event, mastering these basics will make your efforts through Facebook Ads more successful.
By Maria Michelini
Mar 29th, 24
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How to set up a simple Google Ads Campaign
Here's how to set up a simple Google Ads Campaign to advertise your products/services across Google's online properties, including YouTube and Partner Websites.
By Maria Michelini
Mar 20th, 24
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Influencer Affiliate Marketing: A Powerful Partnership
Influencers have opened up new areas for marketers in brand awareness. This has proven to be highly effective in driving engagement and boosting sales.
By Luisa Garcia-Amaya
Mar 15th, 24
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TIK TOK UPDATES: A NEW SEARCH ENGINE AND A MUSIC CUT
TikTok is now the go-to platform for GenZ when it comes to looking for information, with 65% using it as a search engine. But will a music cut change things?
By Maria Michelini
Feb 9th, 24
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How to use AI for creating and improving YouTube content
AI offers a variety of tools and techniques for improving or even creating YouTube content.
By Sven
Dec 21st, 23
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How to use Social Media as a search engine
Social media platforms have become more than just places to share photos and connect with friends - they also act as powerful search engines.
By Sven
Nov 3rd, 23
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