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How To Set Up A Simple Facebook Ad Campaign

March 7th 2024

For businesses of all sizes, advertising on social media platforms like Facebook has become an essential strategy in today's digital age. However, at first, setting up an ad campaign on Facebook can seem intimidating.

In this article, we'll break down the process into simple steps, guiding you through the fundamentals of creating your first Facebook ad campaign. Whether you are advertising a product, service, or event, mastering these basics will make your efforts on this influential platform more successful.

Why Advertise on Facebook?

Chances are that if you're reading this, you've already decided whether or not to advertise on Facebook. However, if you are still debating, here are some reasons:

Broad Audience Reach:

By launching a Facebook ad campaign, you gain access to a vast audience potential.

Precise Audience Targeting:

Facebook gathers extensive insights from its users, allowing marketers to pinpoint their desired audience accurately. When strategizing and implementing a Facebook ad, you can select various demographic factors such as age, gender, occupation, and more. This precise targeting ensures your ads are seen by the most relevant audience, maximising your campaign's effectiveness.

Effortlessly Monitor Performance:

Meta no longer provides Facebook Analytics. However, with the new Meta Facebook kit, you can easily integrate the Facebook pixel into your website. This can be easily accomplished with a simple line of code, enabling you to effectively track Facebook ads performance.

Efficient Marketing at Affordable Rates:

Determining the monthly cost of Facebook ads can be challenging. However, you have the flexibility to set your ad budget to avoid overspending. It's worth noting that larger national ad campaigns tend to be more expensive than localised short-term ads. For example, if you set a daily budget of 5 euros, your monthly expenditure would amount to 155 euros. Despite this, Facebook's precise targeting capabilities ensure that you're maximising the value of your ad budget, making it a cost-effective choice for effective marketing campaigns.

What Accounts You Need

When you're new to Facebook advertising, it's easy to get lost in the black hole of confusion surrounding which accounts you need.

To help you, here’s the breakdown:

Facebook Page

While advertising on Facebook necessitates a Facebook page, creating one doesn't require an active ad campaign. Your Facebook page allows you to establish an online presence, engage with customers, and showcase your products or services.

Meta Business Suite

Meta Business Suite serves as a centralised hub to manage Facebook and Instagram accounts efficiently. This free account allows you to schedule posts, engage with your audience, access insights, and more.

Ads Manager

Ads Manager is your primary tool for creating and managing ads across various platforms including Facebook, Instagram, Messenger, and Audience Network. It provides comprehensive features for ad creation, campaign management, and performance tracking, helping you optimise your campaigns towards your marketing objectives.

Ad Account

Within Ads Manager, you'll create an ad account, typically one per business.

Ad Campaign

It’s where you choose the primary objective for your ad campaign.

Ad Set

It’s where you set your ads budget, schedule your campaign and define your target audience.

Ad

It’s your actual ad content.

Guide to Setting Up Facebook Ads

Creating a Facebook ad campaign involves several key steps. Initially, you'll need a Facebook Business Manager account to kickstart your campaign. From there, you'll select your campaign objective, define your target audience, and set your budget and scheduling preferences. Finally, you'll craft a compelling ad and monitor its performance closely. Keep reading to know more about these steps.

Setting Up Your Account:

The first step is to create a Facebook Business Manager account. Please note that you cannot create ads from your personal account.

To get started, go to https://business.facebook.com/ and click ‘Create an account’. Enter your business name, your name, and your email address. When you're done, you'll be redirected to Meta Business Suite.

Connecting or Creating Your Facebook Page:

The first thing you need to do is click on ‘Settings’ at the bottom left corner, and then select the second gear icon displayed. You'll need a Facebook page to advertise, so if you don't already have one, you can easily create it.

Create your ad Account

Now create your own ad account.

Start a New Campaign

Begin by clicking on the hamburger menu located in the top left corner and choose Ads Manager. This will lead you to your dashboard. If you haven't created any campaigns yet, your dashboard will be blank. To start a new campaign, select the type of ads you wish to create and then click on ‘Create’.

Select Your Objective

With Ads Manager, you can easily choose an ad objective. You'll be presented with a list of objectives categorised into three main groups: awareness, consideration, and conversion. The choice of objective depends on your offer and your target audience, so consider these factors carefully when selecting.

Establish Your Budget and Schedule

You have the option to set either a daily budget or a budget for the entire duration of your campaign. Opting for a daily budget ensures that your ad is promoted throughout the entire day. Facebook calculates your spending based on your budget, with a minimum of $1 per day for each set of listings. Meanwhile, with an overall budget for the campaign duration, your ad runs for the specified period, and your expenses are monitored by Facebook to allocate exposure based on the budget.

But what if you don't want to publish your ad immediately? In such cases, you can schedule the ad post, specifying a start and end date. This feature enables you to reach your target audience when they're most likely to be online, providing a valuable opportunity to optimise your budget usage and prolong its effectiveness.

In determining whether to choose a daily or lifetime budget, consider the nature of your campaign. A daily budget is ideal for evergreen campaigns, maximising consistent performance, or when you anticipate regular budget adjustments. On the other hand, a lifetime budget is suitable for campaigns with a specific schedule and a set budget. This ensures ads are run according to a predefined schedule and budget.

Select Your Target Audience

Facebook provides you with the flexibility to tailor your ads to reach specific audience segments. Whether you're targeting people in a particular neighbourhood, or crafting ads specifically for men or women, Facebook allows you to customise your audience targeting according to your campaign objectives.

On the right-hand side, the Audience Definition section provides insights into the size of your target audience based on the selected criteria. Meanwhile, the Estimated Daily Results feature offers projections regarding the number of individuals you're expected to reach each day based on your daily ad spend.

Create your Facebook ad

You have the option to choose from 6 different ad formats, all of which are compatible with various devices. Aside from that, you can tailor your ads to target specific connection speeds, ensuring optimal performance. For instance, you can opt for an image or video ad, or select a multi-image format. When deciding on the appearance of your ad, consider your original campaign objective.

For example, if your goal is to drive traffic to your website, Ad Manager may recommend the "Clicks to Website" objective to maximise website visits. Within this objective, there are two primary formats: Links and Carousels. You can either display a single ad using the Link option or leverage multi-image formatting (carousel), which allows you to showcase up to five images at no extra cost.

Additionally, you'll need to craft your ad copy, including a primary text, headline, and description. Don't forget to select a compelling call-to-action that encourages your audience to take the desired action.

Tracking your success

Furthermore, facebook says it's essential to track key metrics to evaluate ad campaign performance. Campaign reports provide the essential insights necessary for refining your ad campaigns or enhancing those that perform exceptionally well.

A Powerful Platform for Affiliate Marketers

In addition to promoting your own products or services, Facebook ads provide a powerful platform for affiliate marketing initiatives. By partnering with affiliate programs, you can earn commissions for driving traffic and sales through your referral links. Integrating affiliate marketing into your Facebook ad strategy can amplify your revenue potential and diversify your income streams.

To streamline the process of incorporating affiliate links into your ads, consider using our deeplink generator. With just a click, you can effortlessly generate tracking links for any affiliate program, eliminating the need to manage multiple tabs between various affiliate networks.

Clickwire's bookmarked short link generator simplifies the affiliate marketing process, allowing you to create internationalised custom tracking links that capture essential data such as campaign, channel, and product attributes associated with your audience. This comprehensive tracking capability enables you to gain valuable insights into your click metrics and optimise your affiliate marketing campaigns for maximum success.

With this knowledge in hand, you're ready to publish Facebook ads confidently and enjoy the process. Running a Facebook advertising campaign becomes straightforward and enjoyable when you have the right resources.

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By Maria Michelini

March 7th 2024

Social Marketing

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