Blog
We cover recent and important news in the Digital Marketing world, while also offering comprehensive, in-depth guides and studies into SEO, PPC, Social, Content and Affiliate Marketing.
New AI Models with Superhuman Cognition: Meta and OpenAI Pushing Boundaries
Meta and OpenAI prepare to launch AI models capable of advanced reasoning and planning, a key milestone for AI.
By Maria Michelini
Apr 12th, 24
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Google's Potential Acquisition of HubSpot: Anticipating Antitrust Scrutiny and Market Dynamics
Speculation persists regarding Google's rumoured interest in acquiring HubSpot, a major player in customer relationship management (CRM) software.
By Maria Michelini
Apr 11th, 24
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Is Incognito Mode Private? Google Settles Lawsuit to Delete Browsing History
Is Incognito Mode Private? Google will erase “billions” of data records and empower Incognito mode users to block third-party cookies.
By Maria Michelini
Apr 9th, 24
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EU Launches Investigations into Apple, Meta, and Alphabet
In a landmark move, the European Union has initiated investigations into Apple, Alphabet, and Meta for alleged unfair business practices.
By Maria Michelini
Apr 8th, 24
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The Importance of a Strong Digital Community for Affiliate Marketing Success
In affiliate marketing, a strong digital community plays a crucial role in achieving success, allowing businesses to increase their reach to a wider audience.
By Luisa Garcia-Amaya
Apr 5th, 24
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Google Plans to Charge For AI-powered Search in Favour of Possible New Business Model
Google is considering charging for new "premium" features powered by generative artificial intelligence, which would be the biggest-ever shake-up of its search business.
By Luisa Garcia-Amaya
Apr 5th, 24
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Google's Search Generative Experience (SGE) non-opt-in testing phase
Inform yourself about Google's Search Generative Experience (SGE), which is currently undergoing a non-opt-in testing phase.
By Luisa Garcia-Amaya
Mar 28th, 24
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Competitor Analysis: Key Concepts and Best Practices
A competitor analysis is an essential component of your company's marketing plan. We explain what it is, why it's useful, and how to complete an analysis.
By Maria Michelini
Mar 22nd, 24
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How to Build a Website from Scratch: The Ultimate Guide for Beginners
With these 10 easy steps, anyone can build a website from scratch and kick off a brilliant business idea or passion project.
By Maria Michelini
Mar 8th, 24
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