Blog
We cover recent and important news in the Digital Marketing world, while also offering comprehensive, in-depth guides and studies into SEO, PPC, Social, Content and Affiliate Marketing.
Google's Search Generative Experience (SGE) non-opt-in testing phase
Inform yourself about Google's Search Generative Experience (SGE), which is currently undergoing a non-opt-in testing phase.
By Luisa Garcia-Amaya
Mar 28th, 24
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Competitor Analysis: Key Concepts and Best Practices
A competitor analysis is an essential component of your company's marketing plan. We explain what it is, why it's useful, and how to complete an analysis.
By Maria Michelini
Mar 22nd, 24
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How to Build a Website from Scratch: The Ultimate Guide for Beginners
With these 10 easy steps, anyone can build a website from scratch and kick off a brilliant business idea or passion project.
By Maria Michelini
Mar 8th, 24
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The Most Important Metrics to Track when first starting in Marketing
From Organic Traffic to Bounce Rate to Average Time on Page, these are the most important metrics to track when first starting out in Digital Marketing.
By Maria Michelini
Mar 1st, 24
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Update on search experiences in EEA Countries
Google has introduced a new carousel-rich result in 2024, which relies on the structure data in the markup of your website. Here we explain a bit more.
By Luisa Garcia-Amaya
Feb 27th, 24
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How to get an SEO marketing internship with no experience
This is what you need to know when interviewing for an SEO internship, what to expect during your internship, and how to get the most out of it.
By Claire Shaw
Dec 14th, 23
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What You Need to Know about the Google Core & Review System November Updates
Google has released its November 2023 core update, marking the second major change to its search algorithm in as many months.
By Luisa Garcia-Amaya
Nov 17th, 23
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The Importance of Cybersecurity for Marketers: Safeguarding Digital Frontiers
Marketers are exposed to numerous cyber threats. This article explores cybersecurity's importance for marketers and essential measures to improve overall online safety.
By Luisa Garcia-Amaya
Oct 27th, 23
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Crafting Success in Fashion Marketing: Lessons from the Best
By delving into the innovative marketing approaches employed by these fashion brands, we can uncover valuable lessons that can be applied to the affiliate marketing industry.
By Lilia
Oct 20th, 23
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