Blog
We cover recent and important news in the Digital Marketing world, while also offering comprehensive, in-depth guides and studies into SEO, PPC, Social, Content and Affiliate Marketing.
Organic Traffic Report: Visualise your SEO performance
Using Looker Studio, we show you how to build a basic Organic Traffic Report for your website using data from GA4 and Google Search Console.
By Ioana
May 17th, 24
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What SGE could mean for Affiliate Marketers
A comprehensive overview on how Google SGE may affect Affiliate Marketers, what measures you can take to prepare for the rollout, and what you can do right now.
By Claire Shaw
May 15th, 24
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Why is a conversion funnel important to the success of an affiliate business?
Conversion Funnels are a common concept in marketing and sales, but affiliate publishers might not know how it can benefit their business and conversion.
By Luisa Garcia-Amaya
May 10th, 24
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New AI Models with Superhuman Cognition: Meta and OpenAI Pushing Boundaries
Meta and OpenAI prepare to launch AI models capable of advanced reasoning and planning, a key milestone for AI.
By Maria Michelini
Apr 12th, 24
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Google's Potential Acquisition of HubSpot: Anticipating Antitrust Scrutiny and Market Dynamics
Speculation persists regarding Google's rumoured interest in acquiring HubSpot, a major player in customer relationship management (CRM) software.
By Maria Michelini
Apr 11th, 24
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Is Incognito Mode Private? Google Settles Lawsuit to Delete Browsing History
Is Incognito Mode Private? Google will erase “billions” of data records and empower Incognito mode users to block third-party cookies.
By Maria Michelini
Apr 9th, 24
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EU Launches Investigations into Apple, Meta, and Alphabet
In a landmark move, the European Union has initiated investigations into Apple, Alphabet, and Meta for alleged unfair business practices.
By Maria Michelini
Apr 8th, 24
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The Importance of a Strong Digital Community for Affiliate Marketing Success
In affiliate marketing, a strong digital community plays a crucial role in achieving success, allowing businesses to increase their reach to a wider audience.
By Luisa Garcia-Amaya
Apr 5th, 24
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Google Plans to Charge For AI-powered Search in Favour of Possible New Business Model
Google is considering charging for new "premium" features powered by generative artificial intelligence, which would be the biggest-ever shake-up of its search business.
By Luisa Garcia-Amaya
Apr 5th, 24
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