- Advertiser: De natuurlijke of rechtspersoon die Gebruikers via Publishers door middel
van een link of een andere elektronische koppeling toegang verschaft tot haar website waar
een Gebruiker producten en/of diensten kan afnemen, en voor dit afgenomen product en/of
dienst of voor het aanbrengen van de Gebruiker de Publisher, door tussenkomst van Clickwire
- Affiliate Agreement: the agreement between the Publisher and the Advertiser that
lists the terms and conditions and the duration of the agreement;
- Affiliate Channel: the methods a Publisher utelizes to promote a Campaign from an
Advertiser. Examples include: websites, e-mails, social media;
- Affiliate Network: the service offered by Clickwire v.o.f.;
- General Publisher Terms and Conditions: this document used by Clickwire v.o.f..
Refered to as ‘T&C’;
- User/Visitor: a natural person who finds himself on an Affiliate Channel of a
Publisher, who arrives on the website of an Advertiser;
- Campaign: the Affiliatecampaign that the Advertiser sets out on the Clickwire v.o.f.
Affiliate Network for services and/or products in relation to which he has concluded
Affiliate Agreement with Publishers;
- Clickwire v.o.f.: the vennootschap onder firma located at Boothstraat 2A, 3512BW
Utrecht, registered under VAT number 8596.59.033.B01 and Chamber of Commerce number
- Commission: the reward that the Publisher receives and the Advertiser pays;
- Click: a Visitor that visits the website of the Advertiser through an Affiliate
Channel of a Publisher;
- Material: the resources that are made available through the Clickwire v.o.f. platform
by an Advertiser for a Publisher to promote the Campaign;
- Publisher: the natural or legal person who promotes products of an Advertiser baed on
the Affiliate Agreement through his Affiliate Channel;
- Transaction: a Transaction is a purchase on the website of the Advertiser carried out
by a Visitor;
- View: a display of an advertisement by a Publisher to a Visitor.
1. Registration and Acceptance
1.1 Registering as a Publisher means the Publisher accepts the General Terms and Conditions and
1.2 In order to be registeredas a Publisher the Publisher must:
- - truthfully fill in the application form,
- - accept the T&C
- - be 18 years or older.
1.3 After the registration Clickwire v.o.f. will review the Affiliate Channel of the Publisher to
see if they meet the requirements. Clickwire v.o.f. shall under no circumstances be obliged to
accept an application.
1.4 Acceptance or rejection will be announced by means of a confirmation or rejection email sent
by Clickwire v.o.f..
1.5 The Publisher must register its Affiliate Channel with the Advertiser. The Advertiser will
approve or deny the Affiliate Channel. By registering, the Publisher accepts the Affiliate
Agreement between the Advertiser and Publisher.
1.6 If a Publisher violates one or more of the conditions of the T&C, Clickwire v.o.f. is
entitled to deny the Publisher immediate access to the network. Publisher also loses all claims
to receive and already paid commissions.
2. Use of the platform
2.1 Transactions, clicks and views must be performed purposively by the User without any
coercion, misrepresentation or promises which are not in accordance with the Advertiser’s
campaign. It is not permitted to pay a User to generate Transactions without the express
approval of Clickwire v.o.f. and/or the Advertiser. Judgement of this is at the discretion of
Clickwire v.o.f. and the Advertiser.
2.2 The Publisher shall be clear about the fact that the products and/or services are provided by
the Advertiser and not by the Publisher. The Publisher shall be clear about the fact that any
promotional offer is made available by or on behalf of the Advertiser.
2.3 The Publisher shall be entitled to use the Advertiser’s name, the logo as displayed on the
Advertiser’s website and any material specially provided by Clickwire v.o.f. exclusively for the
purpose of affiliate programs or campaigns in a manner to be indicated from time to time by the
Advertiser and at all times in accordance with the instructions issued by the Advertiser and
Clickwire v.o.f.. A further condition is that no modifications shall be made to the material
provided and that use of it shall not be misleading or damaging to the Advertiser and/or
2.4 Without prejudice to the requirements of Article 3.3, the Publisher will respect the
copyright, trademark rights and any other exclusive entitlements as enjoyed by Advertisers, by
Clickwire v.o.f. and by any third parties.
2.5 The Publisher shall use the material made available solely for the purpose of the affiliate
program and/or the Advertiser’s campaign and shall make no modifications to it.
2.6 Clickwire v.o.f. will offer the Publisher’s the Affiliate channel to the Advertisers selected
by the Publisher. The Publisher must familiarize himself with the Affiliate Agreement as drawn
up by the Advertiser, and to meet the conditions and, in as much as this is relevant, accept any
additional conditions for participation in a specific Campaign. The Publisher must satisfy the
conditions and, where applicable, must also accept the supplementary conditions for
participation in a specific program. While Clickwire v.o.f. will make a real effort to recruit
as many Advertisers as possible, it is unable to provide any guarantees in this respect.
2.7 The products on the Affiliate Channel of the Advertiser may change on a regular basis. The
Publisher shall ensure that his promotional tools are in accordance with the terms and
conditions of the Affiliate Agreement.
2.8 Transaction and click data may solely be saved and/or processed by Publishers to promote the
concerning Advertiser or to make analyzes. The Publisher takes care of it that the data is
adequately secured and complies to the applicable privacy guidelines and legislation.
2.9 Publishers shall not be permitted to use the material supplied and the data obtained for
actions or conduct which are in conflict with the applicable statutory requirements, netiquette,
the Guidelines of the Netherlands Advertising Code Committee, the Affiliate Agreement or this
2.10 Some examples of content of a Publisher’s website or e-mail that is not permitted are listed
- - content of an pornographic or violent nature;
- - content which discriminates by race, gender, religion or philosophy of life;
- - content that develops, promotes or praises illegal activities;
- - content that harms the good name and reputation of Clickwire v.o.f. and/or the associated
- - content that violates the copyright, trademark or other entitlements of the Advertiser or
any third party.
2.11 For promotion via email, advertising networks, search engines and other forms of traffic
purchasing, the express permission of the Advertiser must be obtained. In the case of e-mail
marketing, the Publisher must request explicit permission from the Advertiser for each
individual mailing via the e-mail approval tool,. For Campaigns where rewards are per Click
(CPC) the Publisher must take the following into consideration: The express approval of the
Advertiser must be obtained prior to running a CPC campaign via email or search engines.
“Get-paid-to” sites are excluded from CPC payments. The generation of clicks using CGI or other
scripts, popup windows, search engines, etc. is not permitted. Modification of the generated
HTML link code is not permitted. Requesting people to click on a link and paying visitors to
click on a link is also not permitted. Judgement of the above is at the discretion of Clickwire
2.12 The Affiliate Channel of the Publisher must be accessible to the general public if it
includes links for which the Publisher receives payment per impression, per click or per
2.13 The Publisher shall, at all times, act in accordance with the guidelines and instructions
relating to the installation and use of the link, as well as the guidelines and instructions
relating to the content.
2.14 If the Advertiser indicates that installation and use of the link on the Publisher’s website
is not desired, Clickwire v.o.f. shall be entitled to block the link without prior notification.
2.15 Notwithstanding Article 2.12, the Publisher binds itself to remove any link, to return any
promotional material and/or to remove them from the Publisher’s website within two (2) working
days, or to cease promotion or distribution, at the first request of the Advertiser and/or
2.16 In order to prevent misuse, Clickwire v.o.f. shall be entitled to store the Publisher’s IP
address as part of the registration process.
2.17 Clickwire v.o.f. shall be entitled to call up Publishers’ data, to process it, to store it
or to use it for internal and/or statistical purposes. For reasons of privacy, Clickwire v.o.f.
shall not provide any personal data to third parties without prior approval from the relevant
persons. Exceptions to this apply where the Publisher has registered with an Advertiser.
Advertiser receives insight into the name and address details of the Publisher. If it is
suspected that the Publisher does not comply with the T&C, then, at the request of the
Advertiser, it can be decided to hand over the other contact details to the injured party.
Clickwire v.o.f. also has the right to contact the Publisher either by email or phone. In
addition, Clickwire v.o.f. has the right to hand over the publisher’s details to the competent
2.18 If the Publisher acts in conflict with one or more conditions from this T&Cs, or if there is
a well-founded suspicion he is, Clickwire v.o.f. is entitled to temporarily suspend the payment
of accrued commissions.
2.19 If the Publisher acts in conflict with one or more conditions from this T&Cs, or if there is
a well-founded suspicion he is, Publisher is obliged to cooperate with an investigation into the
violations and Publisher is obliged to provide access to its records, electronic files and data
on his server.
2.20 If the Publisher acts in conflict with one or more conditions from this T&Cs, or if there is
a well-founded suspicion he is, Clickwire v.o.f. is entitled to reclaim the already paid
commission. This concerns all commissions that are suspected of having been accrued in violation
of the APV.
3.1 The Publisher may claim commission, provided that:
- - The commission has been earned in a regular manner and is not in conflict with the General
Terms and Conditions for Publishers nor the normal standards of fairness and reasonableness;
- - Advertiser has fulfilled its payment obligation for the Transaction to Clickwire v.o.f.;
- - The commission has been assigned to the Publisher. The Advertiser may decide that the
Publisher may not claim the relevant commission in the event that the User returns the
product and/or cancels the transaction. In that event, the Publisher will receive no
- - Clickwire v.o.f. has recorded a view or click on the Publisher’s website and payment is
due for each view or click;
- - A User has purchased and/or requested products and/or services from one or more of the
Advertiser’s websites and provided that these actions were registered by means of a link on
the Publisher’s website or in a Publisher’s e-mail or by means of keyword marketing
- - A User has purchased and/or requested products and/or services from one or more of the
Advertisers and provided that this purchase and/or request was realized and recorded by
means of promotional activities by the Publisher.
3.2 Approval of Transactions is at the Advertiser’s discretion and will be based on criteria
drawn up in advance by the Advertiser. Clickwire v.o.f. will monitor the Advertiser to ensure
that approvals are completed in a conscientious and timely fashion. Once approved transactions
can not be changed, except in exceptional circumstances (such as misuse of third parties,
failure of the Advertiser or obvious errors of the Advertiser in the processing). Clickwire
v.o.f. explicitly rejects any responsibility for the approval of transactions.
3.3 With cost-per-click (CPC) arrangements, only one (1) click per IP address per advertising
message per Publisher per daily period will be registered.
3.4 The commission specified in Article 3.1 is for Publishers participating in the “business”
category and excludes VAT. Where applicable under the law of the Netherlands, VAT will be added
to the commission and paid, provided the Publisher holds a VAT number.
3.5 The recorded Views, Clicks and Transactions shown on Clickwire v.o.f.’s website are binding
for Clickwire v.o.f., the Advertiser and the Publisher.
4.1 Payment of Commission is dependent on the payment method selected by the Publisher. As a rule
this takes place around the 15th day of the month, to the IBAN account number provided by the
Publisher. In case the sum of the Commissions in any payment period (month) is less than € 25,-
(in words: twenty five Euros) then no payment shall occur in the month in question and the
Commission will be paid at a later date. Payment will then occur in the month where the total
Commission amounts to € 25,- (in words: twenty five Euros) or more.
4.2 In the event that the payment is to be made to a bank account outside of the EU, the minimum
commission to be paid is € 100 (in words: one hundred euros). In the event that the commission
for the period of one month amounts to less than € 100 (in words: one hundred euros), no payment
will be made in the month in question and the commission will be paid at a later date. Payment
will be made in the month where the total commission amounts to € 100 (in words: one hundred
euros) or more. Any bank charges imposed for payments abroad will be withheld from the payment.
4.3 The total Commission earned by the Publisher, which has been accumulated via participation in
the various affiliate, lead and cost-per-click programs, will be paid each payment period in
euros in arrears by Clickwire v.o.f.. No interest will be due on credit balances in Publishers’
or Advertisers’ accounts.
4.4 Clickwire v.o.f. shall, at all times, be entitled to offset any amount owed to a Publisher
against any amount owed by the Publisher to Clickwire v.o.f. for whatever reason.
4.5 Any residual credit balance payable to a Publisher at the end of the agreement will be paid
to the Publisher, provided it amounts to €25 (in words: twenty five euros) or more.
4.6 The Publisher’s account will be closed, if no credit balance whatsoever is achieved over a
period of one (1) year. Extension of the agreement will be at Clickwire v.o.f.’s discretion. In
the event that the accumulated credit threshold for payment has not been achieved within three
(3) years, the account will be closed and the accumulated credit balance will not be paid. The
Publisher may submit a request to extend the agreement within a period of one month following
closure of an account in writing.
5. Ending the collaboration
5.1 Clickwire v.o.f. shall, at all times, be entitled to end the collaboration with the
Publisher, for reasons of its own, taking account of a notice of two (2) working days. The
Publisher shall, at all times, be entitled to end the collaboration with Clickwire v.o.f., for
reasons of its own, taking account of a notice of 2 (two) working days.
5.2 Without prejudice to its remaining entitlements, Clickwire v.o.f., acting on behalf of
Advertisers, shall be entitled to end the collaboration with the Publisher with immediate effect
in the event that:
- - The Publisher falls short in meeting its obligations or acts in conflict with the T&C;
- - The Advertiser or Clickwire v.o.f. is of the opinion that the Publisher’s Affiliate
channel or e-mails could constitute a breach of public order or decency or could be shocking
or violent in any way whatsoever;
- - The Advertiser or Clickwire v.o.f. may suffer damage because of it in any way;
- - In the context of a Campaign the Publisher acts unlawfully towards the Advertiser,
Clickwire v.o.f. and/or any third party.
5.3 The collaboration between the Publisher and Advertiser will end by right in the event that
the relevant Advertiser’s affiliate program has been stopped or the agreement between Clickwire
v.o.f. and the Advertiser has been terminated.
6. Consequences of ending the collaboration
6.1 In the event that the collaboration with the Publisher is ended, for whatever reason, then:
- - Clickwire v.o.f. shall be entitled to block the Publisher’s access to Clickwire v.o.f.’s
- - The Publisher may make no (further) claims to commission, without prejudice to the
requirements of Article 6.2;
- - The Publisher will immediately remove from its website and/or return all links and/or
material provided by the Advertiser and/or Clickwire v.o.f..
6.2 Exclusively in cases where the collaboration is ended in accordance with Article 5.1, Article
5.3 and/or Article 9.3, the Publisher may claim payment of Commission relating to clicks, views
or Transactions completed before the end date, in accordance with the conditions of Article 3
and Article 4.
6.3 Without prejudice to the statements of Article 6.2 and Article 7, Clickwire v.o.f. and the
Publisher may make no claim for payment from the other party in connection with the ending of
the collaboration, and the parties hereby waive any entitlement to any compensation and/or
damages in relation to the ending of the collaboration.
6.4 If the collaboration is ended the Publisher must destroy all the data that he received from
7.1 The Publisher shall be fully responsible and liable for the development, maintenance and
performance of his/her Affiliate channel and/or e-mail or keyword marketing activities, as well
as its content. The Publisher shall be liable for any damage suffered by Clickwire v.o.f. or the
Advertiser as a consequence of any shortcomings on the part of the Publisher, except where there
is no intent or serious misconduct on the part of the Publisher or his subordinate manager(s).
7.2 Clickwire v.o.f. shall not be liable, under any circumstances, for direct or indirect damage
suffered and/or costs incurred by the Publisher in connection with participation in the
affiliate program, except in the case of intent or serious misconduct on the part of Clickwire
v.o.f. or its subordinate manager(s).
7.3 The Publisher hereby undertakes to meet all obligations imposed by fiscal legislation and
indemnifies Clickwire v.o.f. against all claims on that subject.
7.4 Clickwire v.o.f. shall not be liable for the material provided by the Advertiser. It remains
the Publisher’s responsibility to include and/or distribute it. In the event that Clickwire
v.o.f. is held liable by third parties in connection with such content, then the Publisher
creating the situation shall assume liability for this from Clickwire v.o.f., indemnifying
Clickwire v.o.f. on the subject. Costs incurred by Clickwire v.o.f. in connection with claims of
liability by third parties, such as the costs of legal assistance, shall be compensated in full
by the Publisher.
7.5 Clickwire v.o.f. shall not be liable for the quality and uses of the goods and services
purchased by the User, nor for the quality, nor for any breaches of entitlements of any third
7.6 Clickwire v.o.f. undertakes to provide the Publisher with insight into the following via its
- - Applications for admission to the Advertiser’s program;
- - Clicks and Transactions generated for the Advertiser.
7.7 Any attempt to manipulate the Clickwire v.o.f. network in any way whatsoever will
automatically lead to immediate blocking of the Publisher. All claims to any accrued credit
balances will thereby become invalid. Any damage suffered will be recovered from the Publisher.
7.8 Clickwire v.o.f. cannot be compelled to comply with its obligations resulting from the
agreement with the Publisher, if and as far as such compliance is hindered by external factors,
such as a fault in Clickwire v.o.f.’s network (whether or not caused by external influences,
human error, etc.) or an interruption of operations.
8.1 Prior to, during and following the termination of the agreement with Clickwire v.o.f., the
Publisher shall refrain from making any statement to any third party or from providing any such
third party with information relating to the methods and techniques used and the data provided
by Clickwire v.o.f., all to be interpreted in the broadest sense of the word as well as any
information arising from the concluded Affiliate Agreement (s) entered into by Publisher.
9.1 The Publisher shall give no undertaking nor enter into any obligations for or on behalf of
the Advertiser and/or Clickwire v.o.f..
9.2 The Publisher shall not be entitled to transfer (part of) its rights to a third party through
collaboration without written approval from Clickwire v.o.f..
9.3 Clickwire v.o.f. shall be entitled to amend the T&C at any time. The Publisher will be
informed of such action by electronic means. The Publisher shall be entitled to end the
collaboration in the event that the amended T&C are not acceptable to the Publisher. If the
Publisher does not initiate the ending of the collaboration within 14 days, the Publisher shall
be deemed to have accepted the amended T&C.
9.4 If any stipulation of these T&C is in conflict with the applicable law, then this stipulation
shall be amended so that it is brought into compliance with the applicable law, taking account
of the scope of the relevant stipulation.
9.5 The Publisher expressly states that he/she is aware of the legislation in the country where
the promotion takes place regarding the distribution of advertising relating to the Publisher’s
services and/or products. The Publisher indemnifies Clickwire v.o.f. against any legal claims
which could be related to the distribution of the Publisher’s advertising messages.
9.6 By registering, a Publisher automatically agrees to the latest version of the T&C relating to
participation in the Clickwire v.o.f. network.
9.7 No company existing as a legal entity shall be formed as a result of this agreement. The T&C
do not regulate any labour relationship, trading agency relationship, representative
relationship or appointment relationship and, therefore, do not authorise any of the parties to
issue any legal declarations on behalf of one or more of the relevant parties, or to oblige any
party to act in any way whatsoever or to represent them.
10. Privacy and Data security
10.1 Publisher will strictly comply with the guidelines described in the General Data Protection
10.2 In addition to the standard processor agreement, Clickwire v.o.f. will be able to impose
additional processes and guarantees on Publisher to ensure the Privacy and Data Security.
10.3 In addition to the standard processor agreement, an advertiser may include additional
requirements and guidelines in his Campaign description. A Publisher must inform himself of any
additional conditions for participation in a Campaign of an advertiser. 10.4 Changes to an
advertiser’s Campaign Terms and Conditions will be communicated to the Publisher prior to the
effective date of the change. Continuation of the Affiliate Agreement with the relevant
Advertiser means that the Publisher accepts the changes.
10.4 The Publisher will be notified of any changes to the Affiliate Agreement.
10.5 Clickwire v.o.f. will try to protect any sensitive data.
11. Applicable law and competent court
11.1 The General Terms and Conditions for Publishers are subject exclusively to Dutch law.
11.2 The nullity of one or more of the stipulations of these T&C will not affect the validity of
the remaining stipulations.
11.3 Any disputes concerning the T&C which cannot be settled amicably by Clickwire v.o.f. and the
Publisher will be brought before a registered mediator affiliated with the NMI (hereafter
referred to as Mediator) The choice for Mediator is decided in consultation between Clickwire
v.o.f. and the Publisher.
11.4 The costs of the Mediator shall be borne by the losing party, unless otherwise agreed in
11.5 If either Clickwire v.o.f. or the Publisher disagree with the conclusion of the Mediator
then the dispute can be brought before the competent Court in Utrecht, unless Clickwire v.o.f.
chooses to bring the case before the Court that would have been competent to handle the dispute
in the absence of this article.