Content Marketing and Management
December 30th, 2024
Content marketing involves creating, publishing, and amplifying content to reach target audiences. Sounds easy, right? However, it takes a lot of planning and research to get it right. It's important to understand the needs of the target audience, create content that is relevant to them, and make sure it is distributed effectively. It's also important to measure the success of the content and adjust it accordingly.
This week on the podcast we welcome Floris van Zuthem to discuss with us how you should manage your content marketing strategy to achieve succeed. Furthermore, we discuss techniques to create meaningful connections with customers by optimising content and creating meaningful connections with them.
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