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Top 10 Wedding Affiliate Programs

January 9th 2024

Welcome to our exploration of the diverse and enchanting world of affiliate marketing within the wedding niche. From wedding planning and registry services to the finest wedding stationery, bridal dresses, exquisite jewellery, captivating wedding decorations, delicious wedding cakes, and exquisite flower arrangements, we're here to unveil the top affiliate programs tailored to these subniches.

Wedding Planning and Registry

Zola

Specialising in wedding planning and registry services, Zola is a well-known online platform offering an affiliate platform with competitive commissions for affiliates. Zola has appeared in many notable publications including Vogue, Martha Stewart Weddings, Techcrunch, Business Insider, The Wall Street Journal, and many more, which serves as a testament to the company's excellence and solid reputation.

Guest list tracking, website design templates, keeping track of RSVPs and gift registry are just some of the services they offer. Find what would be the most helpful for your audience and focus on promoting it through blog posts on your website, or promotional content on social media so you can earn a good commission through your unique affiliate link.

Countries available: United States, Australia, France, Sweden, Venezuela, United Kingdom, Canada, Germany, Spain, India

Cookie duration: 7 days

Networks available: Skimlinks, FlexOffers, impact (Clickwire Integrated), sovrn

wedding stationery

Wedding Stationery

Minted

Minted is not just a niche wedding brand; it's a versatile marketplace for creative designs. They offer wedding invitations and other stationery crafted by independent creators, from professional artists to passionate hobbyists and dedicated stay-at-home parents. Minted operates in over 200 countries and their artistic creations have already found their way into 75+ million homes worldwide.

Important to note is that they prioritise recyclable and compostable packaging materials, with over 80% being recycled, plant-based or sustainably sourced.

Affiliate marketers can seize this opportunity by joining the Minted affiliate program through ShareASale.

Countries available: Global

Cookie duration: 120 days

Networks available: ShareASale

Wedding Attire

BHLDN Weddings

Pronounced as ‘beholden’, the brand stands as a specialised bridalwear provider, offering various garments ranging from bridal party dresses to exquisite wedding gowns. Important to note is that this brand is part of Anthropologie, a leading US-based fashion and homemade retailer, operating globally in over 200 stores around the globe.

For their affiliate program, you can sign up through Rakuten (Clickwire Integrated) or FlexOffers. Commission rates can vary, ranging from 3% to 6% on net sales, excluding delivery, V.A.T. and returns.

Regardless of your choice of network, you will have access to numerous marketing materials, including banner ads and links. Furthermore, if you want to gain valuable insights into your sales data and click metrics, you can use Clickwire’s customisable analytics dashboard. There you can get real-time sales and click analytics, filter and review data by any metric you choose, track where your sales are coming from, and more.

Countries available: Global

Cookie duration: 30 days

Networks available: FlexOffers, Rakuten Advertising

Unbox the Dress

Unbox the Dress markets itself as the first online wedding dress transformation service. On their website, you can repurpose your pre-owned wedding dress into one-of-a-kind garment or decoration of your choice.

Examples could be a bridal robe, a delightful gown for your baby, a charming pillowcase, or any other item limited only by your imagination. Many women are even embracing the idea of transforming their mother's or grandmother's wedding dresses into their own. To determine the most suitable action plan tailored to your specific situation, you can take a quiz on their website.

Through ShareASale Affiliate Network, you can earn a commission up to 15% for transactions of the White Glove Save the Dress service. For all other transactions, Unbox the Dress pays a standard 10% commission per sale.

Affiliate marketers have the opportunity to utilize a range of marketing resources, including promotional content, special offers, discount vouchers, and a comprehensive product data feed.

Countries available: Global

Cookie duration: 90 days

Networks available: ShareASale (Part of Awin)

wedding rings

Jewellery

Zales

If you're in search of a glittering opportunity to boost your affiliate earnings, Zales has got your back. As a Zales affiliate, you can shine brightly in the world of jewellery promotions.

As part of Zales Affiliate Program, you can earn commissions of approximately 2% through sovrn and CJ Affiliate (with a possibility of earning higher rates based on performance) on purchases made through Zales.com, including their stunning range of earrings.

Zales offers enticing banner creatives that highlight popular jewelry designs and sales discounts, providing valuable promotional material. Beyond this, the brand lets you make your promotions more personal with items like engagement rings, anniversary bands, diamond studs, and more, all available for customisation.

Countries available: Global

Cookie duration: 7 days

Networks available: sovrn, FlexOffers, CJ Affiliate

James Allen

James Allen combines the best of a jewelry brand with cutting-edge technology. They offer a unique online experience, allowing customers to examine their extensive collection of ring settings and over 500,000 hand-picked, conflict-free diamonds using high-definition, 360-degree imagery.

Providing real-time diamond inspections with in-house experts, the brand is known for its exceptional customer service. Additionally, they offer products with a 100% money-back guarantee, offer free worldwide shipping and one-year free ring resizing.

With the James Allen Affiliate Program you can get up to 5% commission of sales. It's important to note that James Allen offers relatively high-value products, meaning that even with this seemingly lower rate, affiliates can still earn a substantial commission due to the expensive nature of their offerings. If you can create high-quality content to meet the brand requirements and you have a live domain, you will be eligible to join the James Allen family.

Countries available: Global

Cookie duration: 30 days

Networks available: Post Affiliate Pro

Decoration

Etsy

Etsy's affiliate program offers an exciting opportunity for affiliate marketers to explore the world of unique, handmade, and vintage wedding decorations and more. The ‘wedding’ category on their website features more than 3.8 million items, ensuring a wide range of products available for your promotions.

With a standard publisher rate of 4%, you can earn a commission on sales coming directly from an Etsy affiliate link or a banner ad. Additionally, Etsy extends a 2% commission for referrals generated through user-generated content (UGC), including content shared on social media platforms, such as images and videos.

While the commission rates may not be exceptionally high, savvy affiliate publishers can make the most of this program by focusing on high-ticket items like distinctive vintage pieces and special wedding decorations.

Etsy's affiliate program provides a lucrative path for marketers to tap into the vintage and craft niche, backed by the company's remarkable track record of upward growth, as underscored by its successful IPO.

Countries available: Global

Cookie duration: 30 day cookie period, 7 day cookie in app

Networks available: Awin (Integrated with Clickwire), Commissionfactory (Part of Awin)

Kate Aspen

Kate Aspen provides a wide range of wedding essentials, covering bridal showers, engagement parties, and bachelorettes, many having the possibility to be personalised.

Their offerings include wedding decorations like tableware, lanterns, cake toppers, candles, and chair signs. Additionally, they offer a selection of gifts suitable for groomsmen and bridesmaids.

The Kate Aspen Affiliate Program offers a standard 7% commission rate per sale, but it has the potential to reach an impressive 12%. Once approved as an affiliate publisher, you get access to helpful promotional materials such as text links and banner ads. Furthermore, their average order size is $120, however, it's quite common to process individual orders ranging between $250 and $500. This higher order value translates to increased earnings for affiliate publishers.

Countries available: Canada, US, France, Australia, UK, Germany

Cookie duration: 30 days

Networks available: impact (Clickwire integrated) 

wedding cake

Wedding Cakes

The CAKER

The Caker is a celebrated brand renowned for its unique cake mixes and delectable recipes, which operates worldwide. With four published recipe books, a strong social media following, and numerous brand partnerships, The Caker has solidified its position in the culinary world.

The Caker's Affiliate Program is your golden ticket to earn commissions of up to 12% on mouthwatering cake mixes, specialty ingredients, and kitchen tools. The brand aims at redefining baking mixes, making them accessible yet luxurious and suitable for gifting.

Countries available: US, New Zealand

Cookie duration: 30 days

Networks available: ShareASale

Flowers

Flower Delivery

The Flower Delivery company is renowned for its commitment to delivering the finest floral arrangements and gifts. Their reputation is built upon the exceptional quality of their products and the efficient, friendly service they provide. Customers can choose from a diverse selection of beautifully crafted floral designs, ensuring that there's a perfect arrangement for every occasion and sentiment.

For affiliate marketers, The Flower Delivery Affiliate Program offers a lucrative opportunity with up to the impressive 20% commission rate per sale. This generous commission, coupled with the company's dedication to customer satisfaction, makes their affiliate program an attractive option for those looking to partner with a reputable brand in the floral industry.

Countries available: Global

Cookie duration: Not listed

Networks available: CJ Affiliate (Clickwire Integrated)

The Wedding Affiliate Niche

The wedding niche offers a multitude of exciting affiliate marketing opportunities, with these top 10 programs serving as prime examples. From stunning jewelry to personalized wedding invitations, the diversity of products available for promotion is impressive. As affiliate marketers, you have the chance to earn generous commissions while helping couples make their special day even more memorable.

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By Lilia

April 3, 2023

Affiliate Marketing

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