Travel is one of the largest and most dynamic sectors in the global economy, offering plenty of opportunities for affiliate marketers. With millions of people booking flights, accommodations, tours, and activities every day, the travel industry presents a vast landscape for partnerships in the affiliate marketing travel niche. In this article, we'll explore the top affiliate marketing programs for travel, from booking platforms to travel insurance providers.

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Booking.com

Booking.com is a leading platform in the travel industry, offering a progressive commission structure that rewards affiliates based on the number of bookings made through their affiliate links. With the Booking.com Affiliate Program affiliates can earn a commission ranging from 25% to 40% of the commission Booking.com receives for each booking, presenting a lucrative opportunity considering the high average booking values, especially for hotel stays.

One downside is that Booking.com doesn’t make use of cookies, so your audience will have to make a booking through your link right away so you can receive a commission. Nevertheless, booking.com is the most popular platform for travel enthusiasts and a trusted source for finding good accommodation, flights, car rentals and more.

You can sign up with CJ affiliate network (for Austria, France, Germany, Italy, Spain, Switzerland, United Kingdom, Benelux, Eastern Europe, Nordic countries and Middle East), and with Awin affiliate network (for Australia, Brazil, Latin America, North America and Asia Pacific). For more information and frequently asked questions and answers, you can check out Booking’s designated Affiliate Partner Centre Support page.

Sign up here.

Commission rate: 25-40% on Booking.com’s cut

Cookie duration: 0 days

Networks available: CJ and AWIN

Viator

Viator stands out as a trusted source for a wide range of travel experiences, boasting over 300,000 options including travel activities, day trips, landmark visits, culinary tours, and more. With an extensive catalog, Viator caters to diverse interests and preferences of travelers worldwide.

Additionally, Viator offers an enticing affiliate program with an 8% commission rate and a 30-day cookie duration. Viator’s Affiliate Program provides affiliates with the opportunity to earn generous commissions by promoting Viator's vast array of travel experiences to their audience.

Sign up here.

Commission rate: 8%

Cookie duration: 30 days

Networks available: In-house

GetYourGuide

GetYourGuide is a leading platform for booking travel activities, offering a diverse range of over 300,000 experiences worldwide. From cultural tours and culinary adventures to day trips and landmark visits, GetYourGuide provides travelers with a trusted source for immersive and memorable travel experiences.

GetYourGuide offers a minimum commission of 8%, paid monthly, and provides affiliates with a 30-day cookie duration. As a GetYourGuide affiliate, you gain access to exclusive workshops, networking events, and giveaways, enhancing your affiliate experience. With every completed travel booking made through your custom tracking link, affiliates have the opportunity to earn a generous commission. GetYourGuide further supports affiliates with an additional FAQ page on their website, designed to streamline the affiliate journey and provide essential guidance.

Sign up here.

Commission rate: up to 6%

Cookie duration: 30 days

Networks available: Impact

Klook

Klook is a travel tours and experience platform based in Hong Kong. On Klook you can find discounted attraction tickets, tours with unique experiences, as well as hotels, transport, car rentals and more. With a strong emphasis on Asian destinations such as Japan, China, South Korea, Thailand, Indonesia, and the Philippines, Klook is ideal for audiences interested in exploring diverse cultures and experiences. Their affiliate program boasts commissions ranging from 2% to 5% and a generous 30-day cookie duration, presenting a lucrative opportunity for affiliate publishers.

Sign up here.

Commission rate: 2%-5%

Cookie duration: 30 days

Networks available: In-house

Skyscanner

With more than 100 million users monthly, Skyscanner is another loved and trusted brand for adventurers wanting to find the best and most convenient travel deals. By offering a 30-day cookie duration, Skyscanner ensures that you get paid for a qualifying sale even if the referral doesn’t immediately make a booking. Additionally, giving a generous 20% commission*, the Skyscanner Affiliate Program is a fantastic way to monetise your website or brand.

There’s three ways to monetise your audience: 


1. Build and add widgets on your website 


2. Add banners to your website sending users directly to Skyscanner’s website 


3. Insert in-text tracking links in your blogs or articles on your website

*Important to note is that you get 20% from the commission that Skyscanner earns from advertisers.

Sign up here.

Commission rate: 20%

Cookie duration: N/A

Networks available: Impact

Tripadvisor

Tripadvisor is a platform that helps millions of followers with great ideas for activities for trips. This site has over 980 million reviews and 8 million places listed to choose from.

Being part of one of the biggest sites is quite an advantage for a publisher. The Tripadvisor affiliate program is a great program to join, which will give you around 50% commission over a completed booking in hotels and a rare 8% commission over completed bookings in ‘experiences’ which includes tours, attractions and things to do (excluding virtual/online).

*It is important to note that you will only generate commission if the click results in a booking made through it. This specifically makes the use of this platform independent of a revenue maker, so we recommend planning this kind of link with very clever and creative content, supported by visually appealing banners.

Sign up here.

Commission rate: 50% commission per booking completed

Cookie duration: 14 days

Networks available: CJ Affiliate, FlexOffers

World Nomads

Insurance might not be the easiest thing to sell on affiliate marketing, but surely if you have discovered the secret, then World Nomads is a good program to include in your bigger and more craftier blog posts.

Safety on your trips is such an important factor that needs to be taken into consideration, and truly many travellers believe that insurance is not quite necessary for travelling until they see themselves in a tricky situation where they will need it.

More and more tourists have become more aware of the importance of having travel insurance, and it is because of this that the World Nomads affiliate program is a potential good ally.

With a flat rate of up to 10% commission per order, World Nomads has very good credentials, is sold in over 100 countries and has a backup of brands like Lonely Planet, which increases the chances of getting more commissions per sale than you would think.

Sign up here.

Commission rate: up to 10% on sales

Cookie duration: 60 days

Networks available: They use their own network

Interrail Pass/Eurail Pass

This site offers a pass that allows non-European residents (Eurail) and European Residents (Interrail) the possibility to travel through 33 European countries by train.

The cool thing about this product is that it makes travelling much easier. No need to book anything (unless it's a night train or high-speed, as those sometimes have an extra fee) and if you miss the planned train you can always take the next one! Travelling in Europe is made much more fun this way.

With the Interrail Pass/Eurail Pass affiliate program, you can profit from a 5% commission on global passes (to travel between multiple countries) and a 3% commission on one-country passes (if you wish to remain in the same country only). So with an average order value of around 300 euros, this program can make you around 10 euros on commissions per sale.

Sign up here.

Commission rate: Up to 5%

Cookie duration: 30 days

Networks available: Awin

DiscoverCars

If you travel with your family, or you prefer to have easy mobility on your holiday, you can make use of DiscoveryCars’ services. This platform is a global rental car solution that is quite comprehensive and allows for easy booking and it also allows you to filter all the multiple deals you can get from different providers.

The DiscoverCars affiliate program offers very generous pay with a 70% commission on the rental car profit plus 30% of the revenue from a full coverage offer that you have to pay as insurance when you rent a car; not a bad deal if you ask me.

Sign up here.

Commission rate: 70% of the rental car profit plus 30% of the revenue from full coverage

Cookie duration: 365 days

Networks available: Admitad, Travelpayouts, ShareASale, Conectia, Commission Junction

Outdoorsy

Outdoorsy is the place to go for RV renting if you are ready to hit the road and enjoy your holiday time camping. This Peer-to-peer review site is one of the most popular alternative websites available.

With the Outdoorsy affiliate program, you will get a commission starting from $60 per booking, which is pretty good; you do need to make at least a $100 payout to get your well-earned commissions. However, the services offered by this website are only in the US and Canada, so if you are in another area in the world and your traffic doesn’t come from there, it can be tricky to make a commission.

Sign up here.

Commission rate: $60 or more per booking.

Cookie duration: 30 days

Networks available: AvantLink, CJ Affiliate, Tune (HasOffers)

Bonus Affiliate Program - Wise

Wise is an online banking service that makes it easier and more easy on the pocket to send money all over the world. This bank allows you to have multiple currencies on the same bank account, quite perfect for freelancers.

The Wise affiliate program offers a flat rate, but it can vary a bit depending on the currency that you want it on; for example, the UK program pays £10 for personal accounts, and £50 for business accounts.

Additionally, remember that you will only get paid once the account gets funds and it is in use, but with the forever cookie you will always get attributed from any account that gets used with your link no matter the time.

Sign up here.

Commission rate: £10.00 for personal users, £50.00 for business users

Cookie duration: Forever

Networks available: Partnerize

The Travel Industry

Affiliate marketing for travel bloggers and agencies presents significant benefits, including increased website traffic, lead generation, and revenue growth. By partnering with affiliate marketers, travel companies can tap into a broader audience and promote their services effectively. As the travel industry continues to evolve, leveraging affiliate marketing strategies can be a pivotal element in staying competitive and reaching new customers. Additionally, focusing on high-ticket affiliate programs in the travel sector can lead to substantial commissions and lucrative opportunities for bloggers and content creators.

With top affiliate marketing travel programs such as Expedia, Booking.com, and TripAdvisor offering attractive commissions, affiliate marketers have ample opportunities to monetise their travel-related content. For those interested in delving into travel affiliate marketing, comprehensive guides and resources are available to provide step-by-step insights. As the landscape of travel affiliate marketing evolves, staying updated on industry trends and adapting strategies accordingly is crucial for success.