Top 10 PPC Affiliate Programs to Promote

Pay-Per-Click (PPC) affiliate programs are incredibly popular in 2024 and are expected to remain a hot trend. PPC offers many opportunities, including lucrative earnings.

Due to the variety of PPC options available, companies are always searching for skilled marketers and influencers to promote their products.

You can earn money with PPC affiliate programs whether you're an experienced affiliate marketer or just starting out.

We've put together a list of the best PPC affiliate programs to help you make money. These programs are perfect for promoting on blogs and websites.

Understanding Pay-Per-Click Affiliate Marketing

PPC affiliate marketing programs are competitive but rewarding. When visitors to your site click on ads or generate leads, you earn money. Finding a niche where your audience is likely to engage with your ads is the key.

PPC display ads are one of the best ways to monetize your blog or website. Many PPC tools, services, and networks offer their own affiliate programs. By recommending these programs to your audience, you can earn commissions while helping them make money through display ads. It's a win-win!

1. Google Adsense
2. Skimlinks
3. Media.Net
4. PropellerAds
5. Adcash
6. InfoLinks
7. Bidvertiser
8. Ezoic
9. RevenueHits
10. Adsterra

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Top 10 Affiliate Programs in the PPC Industry

Google Adsense

Most marketers begin their display ad journey with Google Adsense. It's extremely popular, with over 2 million users, and is a leader in the PPC ad space. One of the best things about Adsense is the control it gives you. You can block ads you don't want, customize how they look, decide where they appear, and choose the type of ads shown.

However, some downsides of Google Adsense PPC affiliate program include delays in getting approved and lower rates compared to what they used to pay (up to $30 RPM back in the day). Because of these issues, and the rise of better alternatives, many are looking at other Pay Per Click affiliate programs. Still, Adsense is a strong option for many because of its control features and large network.

Commission: based on ad performance

Cookie duration: no specific cookie duration as AdSense earnings are based on real-time interactions with ads

Networks available: in-house

Skimlinks

They offer a WordPress plugin that makes setup easy for beginners, and they take care of all the tracking for you. However, there are a couple of downsides: they have a long payout time (Net 90) and they don't support Amazon offers.

Commission: 35% of SkimLinks' share of the commission in the first year

Cookie Duration: not listed

Networks Available: in-house

Media.Net

Media.net is often the go-to choice for affiliate publishers looking to increase their earnings as a PPC affiliate. In fact, it is one considered by many as the best PPC affiliate program.

While many beginners start with AdSense, it can take months to realize they could potentially double their income by trying other PPC programs like Media.net.

The best part? You don’t need to give up AdSense to use Media.net—both ad units can coexist on the same page. This is a common trick used by experienced affiliate publishers to get more from each click.

Media.net typically offers an RPM of around $10, but you might earn even more if your blog covers high-paying topics like credit cards or personal finance.

Commission: based on ad performance

Cookie Duration: not listed

Networks Available: Yahoo Bing

PropellerAds

One standout feature is their ability to bypass ad-blocking technology, which could boost your profits by about 20%. While some ad formats like pop-pounders might seem aggressive, they’re generally more effective than pop ups since they appear behind the website and aren’t immediately closed by users.

With RPMs up to $7, PropellerAds also offers quick payouts every Thursday if you’ve earned more than $5 in a week. Plus, you can earn a 5% commission on all revenue generated by your referrals for their lifetime.

Commission: based on ad performance

Cookie Duration: not specified

Networks Available: in-house

Adcash

Adcash is great for the entertainment and gaming industries, but it supports a wide range of ad formats across all industries. If your affiliate marketing site focuses on these areas, Adcash could be a perfect fit. They offer real-time reporting, so you can manually optimize your content if you want. Plus, they operate in 196 countries, so they have flexible language options.

One downside is that their site doesn't provide much info about payment models for publishers, which could be a bit of a red flag.

Their referral program is also a bonus, giving you a 5% cut of your referral's lifetime earnings.

Commission: based on ad performance

Cookie Duration: not specified

Networks Available: in-house

InfoLinks

InfoLinks is a great alternative to SkimLinks with its in-text ads, but it also supports a variety of other ad formats for more diversity. It can easily replace Google AdSense or work alongside it. InfoLinks is perfect for those who focus on long-form content, which is common in affiliate marketing.

What makes InfoLinks unique is its real-time traffic analysis, placing targeted ads for users as they browse. You can display at least three different ads per page, adding variety to your site.

InfoLinks supports video, display, native, InTag, InText, and InFrame ads, with no minimum traffic requirements. They operate on a CPC model with a 65% revenue share and potential RPMs up to $5.

Their referral program is also pretty generous, giving you 10% of each referral's revenue for 12 months.

Commission: 65% revenue share

Cookie Duration: not listed

Networks Available: in-house

Bidvertiser

Bidvertiser uses a PPC model where advertisers bid for ad space on your website. If your site is well-known or well-branded, you might get a lot of offers. However, this model may not be suitable for everyone. One of the cool features of Bidvertiser is that you can choose which advertisers you want to display on your site. This allows you to build more personal and direct relationships with advertisers instead of just having PPC ads assigned by an algorithm. But be aware, if you don’t choose your advertisers, you might end up with unrelated content on your site!

The approval process is automated, so you don’t have to wait long to get started—all you need is a website that’s at least three months old. This makes it a great option for beginners. Bidvertiser is also compatible with Google AdSense.

Their referral program is quite attractive: when a user signs up as a publisher and earns their first $10, you get $10 credited to your account. When that same publisher earns $50, you get an additional $40.

Commission: based on ad performance

Cookie Duration: not listed

Networks Available: in-house

Ezoic

One of Ezoic's best features is its Ad Tester tool. It uses machine learning to optimize ads on your site and lets you run advanced split tests without needing any extra tools. This is especially handy if you have some experience with ad management.

Ezoic offers high payouts compared to other PPC programs and is one of the few advanced PPC programs that also have a referral income option.

To get started, your site needs to average 10,000 visits per month. Ezoic works on a CPM basis (earnings per thousand visits) with RPMs up to $15.

Their referral program is pretty generous too—you'll earn 3% of the Ezoic earnings that your referred publishers make.

Commission: based on ad performance

Cookie Duration: not listed

Networks Available: in-house

RevenueHits

RevenueHits has its own unique take on PPC affiliate programs by paying only for CPA (cost per action). This means users have to do something specific after clicking an ad, like provide an email, download something, or make a purchase. While it's harder to get these actions than just clicks, the RPMs are much higher. So, it's crucial that your site has engaged and active traffic willing to take those extra steps.

There are no minimum traffic requirements, making it accessible to many publishers. They work on a CPA model, with potential RPMs up to $10.

For the first year, you get 10% of the revenue made by referred publishers who earn more than $1,500, and 5% for those who earn less than $1,500.

Commission: based on CPA

Cookie Duration: not listed

Networks Available: in-house

Adsterra

Adsterra offers a variety of ad formats and guarantees a 100% fill rate. Just keep in mind that different ad types have different key measures, so you'll need to find the right fit for your site. They accept sites in any language and work well alongside Google AdSense.

They also have a referral program where you can earn 5% of the revenue generated by your referrals.

Commission: based on ad performance

Cookie Duration: not listed

Networks Available: in-house

The PPC Industry

These programs are ideal for anyone looking to jump into PPC affiliate marketing and find the right fit. Now you should have a better idea of where your site stands and which PPC affiliate programs might work best for you.

If you're already using a PPC program, it's a good idea to explore your options. The more traffic and quality content you have, the more valuable you become. Some programs might not offer as much as others, so be ready to switch to a better one as your site grows.