Top 10 Parent & Baby Affiliate Programs

Welcome to our guide on the top 10 affiliate programs in the parenting and baby industry. From ergonomic baby carriers to organic baby apparel, innovative changing pads to cloth diapers, and even baby sitting and tutoring services, you'll find a diverse range of products and services to target your audience. Join these affiliate programs and help parents make informed choices, ensuring their children's safety, comfort, and well-being.

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1. BABYBJÖRN
2. Ergobaby
3. Finn & Emma
4. SnoofyBee
5. Grovia
6. OBF24
7. Dreamland Baby
8. KeaBabies
9. Orbit Baby
10. Sittercity

Top 10 Affiliate Programs in the Parent & Baby Industry

BABYBJÖRN

BabyBjörn is a Swedish family-owned company that is known for manufacturing safe and well-designed quality products for babies and parents worldwide. Babybjörn's product designs are characterised by their simplicity and minimalism, which avoid overwhelming elements through clean designs and a soothing pastel colour palette. They specialise in baby carriers and baby bouncers and allow their audience to take a quiz to find the perfect match according to their personal preference.

It's worth highlighting that they place a strong emphasis on safety and sustainability in their business practices.

Affiliate marketers can seize this opportunity by joining the BabyBjörn Affiliate Program through CJ Affiliate or through Awin for BabyBjörn UK. This program boasts an impressive 120-day cookie window and offers commissions of up to 20% per sale.

Countries available: over 50 countries (See here)

Commission rate: From 3% (CJ Affiliate), 12% (Awin)

Cookie duration: 45 days (CJ Affiliate), 30 days (Awin)

Networks available: CJ Affiliate, Awin (Only for BabyBjörn UK)

Ergobaby

Ergobaby leads the way in crafting baby carriers that prioritise both comfort and ergonomics. Their carriers are expertly crafted to cradle your baby in a natural sitting position while evenly distributing their weight between your hips and shoulders. With a versatile range of options, including the Omni 360, 360, Adapt, and Original carriers, as well as a hybrid wrap and swaddler for newborns, Ergobaby is the trusted choice for parents seeking premium baby products tailored to their needs.

Ergobaby's Affiliate Program offers a lucrative opportunity for partners interested in promoting premium baby products. With a generous 4% commission rate and a 30-day cookie duration, you can earn while sharing Ergobaby's ergonomically designed carriers that ensure comfort for both parents and babies. The program also benefits from an average order value of $117.00, a low return rate, and a variety of marketing tools.

Countries available: Global

Commission rate: 4%

Cookie duration: 30 days

Networks available: ShareASale

Finn & Emma

Finn & Emma offers a wide range of organic and ethically made baby products, including apparel, gear, toys, and gifts. Their garments are made with super-soft G.O.T.S. certified organic cotton and non-toxic, eco-friendly dyes, whereas their toys are made from untreated Indian hardwood or hand-knit with organic cotton yarn.

Through the Finn & Emma Affiliate Program publishers can earn a 10% commission for promoting Finn & Emma’s products. Publishers have the potential to earn a substantial income through commissions, given that the average order value stands at $90. The company also offer a competitive bonus structure based on performance, as well as regular promotions including special consumer offers. You can sign up for their program through the ShareASale affiliate network.

Countries available: Global

Commission rate: 10%

Cookie duration: 30 days

Networks available: ShareASale

SnoofyBee

SnoofyBee offers innovative solutions to messy problems that parents usually experience with their babies. The founders who introduced their business idea on ABC’s Shark Tank came up with a creative solution to changing a baby’s diaper. Their 3-in-1 changing pad includes a toy-hanging barrier that keeps the little one entertained during diaper changes. Other products SnoofyBee offers are the One-Handed Everything Backpack, 2-in-1 Teether, as well as the Suction-Go-Bowl.

SnoofyBee’s Affiliate Program is a fantastic way to inform your audience about more unconventional ways to manage everyday parenting chores. Determine what resonates most with your audience and concentrate on promoting it through blog posts on your site or engaging promotional content on social media to maximise your earnings via your unique affiliate link.

Countries available: Global

Commission rate: 20%

Cookie duration: 45 days

Networks available: ShareASale

Grovia

Specialising in Prefold Cloth Diapers, All-in-One Cloth Diapers and Hybrid Cloth Diapers, Grovia is a brand that cares about quality and sustainability when designing their products.

Grovia's Affiliate Program offers a range of creative resources, including banners and links, along with pre-written content to assist publishers, and it provides opportunities for publisher incentives. Through ShareASale affiliate network can earn a 10% commission on each new sale + 10% commission on repeat customer orders.

Countries available: US and Canada

Commission rate: 10%

Cookie duration: 45 days

Networks available: ShareASale (Part of Awin)

OBF24

Explore the world of pure and organic German baby formula with Organic Baby Foods 24. Unlike many American baby food formulas, their German formulas, represented by three premium brands - Hipp, Holle, and Lebenswert, contain no additives, dyes, or flavor enhancers. Made exclusively from 100% organic ingredients, these formulas ensure top-quality nutrition for your little one.

As an OBF24’s affiliate, you can earn up to 25% sales commission per order by promoting OBF24’s products. On average their customers have a shopping cart worth around $400 making it relatively easy to earn a good amount when posting quality promotional content about the brand. Furthermore, Organic Baby Foods 24 offer appealing and creative marketing banners, templates, and handouts to support publishers with their promotions.

Countries available: Global

Commission rate: up to 25%

Cookie duration: 30 days

Networks available: sovrn

Dreamland Baby

Dreamland Baby understands the trials of parenthood, and their journey began with a simple but powerful solution. Born out of a mother's quest to help her fourth child sleep peacefully, the brand offers weighted sleep sacks and swaddles that provide a soothing embrace to restless infants. Inspired by her "Aha moment" when a weighted blanket brought calm to her baby's slumber, the founder decided to share this sleep-transforming solution with other parents.

With Dreamland Baby’s Baby Affiliate Program you can enjoy a 10% commission for every successful referral. They also offer linking tools to publishers to make the promotion process easier.

Countries available: Global

Commission rate: 10%

Cookie duration: Not listed

KeaBabies

KeaBabies’ Affiliate Program offers an exciting opportunity for affiliate marketers to explore the world baby products and help parents simplify their lives while earning an attractive commission. KeaBabies offer a wide variety of baby products such as gear like wrap carriers, diaper backpacks, multi-use covers, sleep sacks, and many more. Furthermore, they offer products that help parents with baby feeding, sleeping and bath time. Their product range extends to baby keepsakes and maternity products.

With a standard publisher rate of 15%, you can earn a commission on sales coming directly from a KeaBabies affiliate link. Additionally, KeaBabies extends your commission to 20% once you reach a $500 commission.

Countries available: US, Canada, United Kingdom, Germany, France, Italy, and Spain

Commission rate: 15-20%

Cookie duration: Not listed

Networks available: ShareASale

Orbit Baby

Orbit Baby, a leading expert in child safety and convenience, specialises in a range of baby strollers, car seats, and accessories to ensure your child's well-being. Their commitment to safety goes beyond product offerings. Orbit Baby provides valuable resources such as informative blogs, product videos, and guidelines on child safety, ensuring parents have the knowledge they need. Moreover, they offer the unique experience of virtual car seat checks with certified car seat experts, providing personalized support and peace of mind for parents.

The Orbit Baby Affiliate Program allows publishers to receive a 10% commission considering the brand’s average order value of $750. Their straight forwards commission structure and promotional materials such as banners, photos and videos for multiple products and categories, will set you up for success in the affiliate marketing industry. Important to note is that all products on orbitbaby.com are eligible for the 10% commission, except for Gift Cards.

Countries available: Global

Commission rate: 10%

Cookie duration: 30 days

Networks available: ShareASale

Sittercity

Sittercity, based in the US, is the trusted source for a wide range of childcare solutions. For those looking to find the ideal babysitter, Sittercity is the go-to platform, catering to last-minute needs or helping parents plan a relaxing date night. With a commitment to providing top-notch services, Sittercity also offers access to experienced nannies who can provide regular support during after-school hours, weekends, and weekdays. Moreover, the platform provides specialised care and tutoring in various subjects, ensuring children receive the best possible care and education.

With Sittercity’s Affiliate Program publishers receive a $30 reward for every new paid membership signup. As an affiliate partner, you'll gain access to a wide range of creative banners, text links, and their sitter profile API. Additionally, they offer zip code search widgets known for their high conversion rates.

Countries available: US

Commission rate: $30 per sale

Cookie duration: 45 days

Networks available: impact, sovrn

The Parent & Child Affiliate Niche

The importance of promoting quality and trustworthy products cannot be overstated, as your recommendations help parents make informed choices for their little ones. By joining these affiliate programs, you not only open the door to potential earnings but also play a valuable role in supporting parents and their children throughout their journey.

Get started today and become a trusted resource for parents seeking the best for their families.