March 15th 2024
The gaming industry stands as a titan in today's digital landscape, commanding an immense global audience and generating staggering revenue figures year after year. With an estimated worth of over $245.9 billion in 2022 and projections to surpass $680 billion by 2030, it's no surprise that affiliate marketers are drawn to its lucrative potential.
From high-performance gaming peripherals to cutting-edge hardware, the gaming sector offers a diverse range of products and services that cater to a passionate and ever-expanding community of gamers worldwide. In this article, we'll explore the top 10 gaming affiliate marketing programs, showcasing opportunities for affiliate marketers to capitalise on this thriving market.
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GameFly is a leading online video game rental service that offers the widest selection and availability of new and used games for various gaming consoles, including PlayStation, Xbox, and Nintendo. In addition to games, GameFly also provides collectibles and accessories for gamers without having to worry about late fees or having to go to the video store.
Gamefly’s Affiliate Program, available through the CJ Network, offers a 10% commission on the total sale price of games and accessories, with additional incentives for subscription signups.Commission rate: 10% on sales; up to 20$ for subscription signups
Cookie duration: 30 days
Networks available: Commission Junction
Commission rate: 50%
Cookie duration: 60 days
Networks available: In-house
Logitech also offers affiliate programs in Europe - check out the UK Affiliate Program, Germany Affiliate Program, French Affiliate Program, Italian Affiliate Program, Netherlands Affiliate Program, and Switzerland Affiliate Program.
Commission rate: 4-10%
Cookie duration: 30 days
Networks available: Impact
There isn’t a sign up link for this program because Twitch sends streamers an invite by email once you meet their 4 requirements:
1. Reach 50 Followers
2. Stream for 8 Hours
3. Stream on 7 Different Days
4. Reach and Average of 3 Viewers
Once you tick all the boxes and get invited to become a Twitch affiliate, you can have a look at their Affiliate Onboarding Guide here to make sure your profile is all set up.
Commission rate: 50%
Cookie duration: -
Networks available: In-house
Secretlab is renowned for crafting premium gaming chairs that offer unparalleled comfort and support for gamers of all levels. Their chairs are ergonomically designed with high-quality materials, ensuring long-lasting durability and optimal gaming experiences. Additionally, Secretlab also provides a range of desks and accessories designed to enhance the gaming setup.
With SecretLab’s Affiliate Program, affiliates can enjoy a 7-day cookie duration and earn up to a 12% commission fee on each sale they refer. Since Secretlab operates in seven regions and ships to over 50 countries worldwide, affiliates have the opportunity to promote their products to a vast international audience, maximising their earning potential. You can sign up for the affiliate program directly on Secretlab's website, gaining access to a lucrative partnership and starting your high-ticket affiliate marketing journey.
Commission rate: up to 12%
Cookie duration: 7 days
Networks available: N/A
ModdedZone is the largest custom modification controller company. They do not only offer Rapid Fire Installation, but Exclusive Add On options such as Drop Shot Mod, Auto Burst Jitter Mod, Fast Reload Mod, Active Reload, Jump Shot, Auto Aim, Jitter, Quick Scope, Auto Run and more.
Providing a full range of gaming gear with the option to customise controllers, ModdedZone has an average order value of $150 making it a lucrative opportunity for affiliates to make a good profit. The commission offered is 3-5% and affiliates can sign up through the ShareASale Affiliate Network here.
Commission rate: up to 12%
Cookie duration: 7 days
Networks available: ShareASale
2game is an official authorised game keys retailer that offers the best offers with the lowest prices. Their strategy lies in their direct collaboration with game publishers, enabling them to maintain competitive pricing.
By promoting 2Game's products through their affiliate program, which offers a commission rate of 2.5% to 5% and a 30-day referral window, you can generate lucrative earnings. Exclusive promotions, lowest official prices, marketing materials and excellent on-site conversion are just few of the additional benefits this program offers. You can sign up through the impact. Affiliate Network.
Commission rate: 2.5-5%
Cookie duration: 30 days
Networks available: Impact
CDKeys has a mission to provide PC, Xbox, PlayStation and Nintendo games on the lowest prices for gamers. Offering over 10,000 games, they ship worldwide and offer 24/7 support, meeting every need of their customers.
By joining CDKeys’ Affiliate Program, you earn up to 5% commission of every qualifying sale your content refers. CDKeys collaborates with a wide range of partners such as Price Comparison Websites, Content Creators & Websites, Deals Websites, Cashback Websites, Social Media Influencers and CSS Partners.
You can sign up through the Impact Affiliate Network and start earning by promoting your favourite games.
Commission rate: up to 5%
Cookie duration: 30 days
Networks available: Impact
Started in 2013, Kinguin is an original games marketplace having a strong community of 17 million ardent fans. With their simple mantra ‘With Kinguin, everybody plays!’, Kinguin developed an accessible platform for all game enthusiasts.
Affiliates can enjoy a 5% commission on qualifying digital item sales for new users and 2.5% for existing users. When referring to software products, Kinguin offers the generous 10% commission for both new and existing users. The cookie duration for both type of sales is 30 days. You can sign up on their designated Affiliate Program page here.
Commission rate: 2.5-10%
Cookie duration: 30 days
Networks available: In-house
You can join for free and begin earning up to 3% on Razer product sales. While the commission rate might not seem significant, given the typically high cost of gaming gear, 3% offers a promising deal for affiliate partners. To give an example, a Razer Blade 18 laptop starts at $2,999.99, allowing you to earn $89,99 only from one sale.
To apply, if you're a streamer or influencer, go to the #RazerStreamer page on Razer's website. Selected influencers and streamers may join the Razer Affiliate Program after signing up for the #RazerStreamer Program. For other affiliates, you can find the program on the Impact Radius Marketplace under the campaign called "Razer Affiliate Program."
Commission rate: up to 3%
Cookie duration: 30 days
Networks available: Impact
The affiliate marketing gaming industry offers lucrative prospects for affiliate publishers. With its diverse range of products and services and exponential growth, it presents ample opportunities to engage with a global audience. By leveraging the top 10 affiliate programs outlined in this article, you can tap into this dynamic sector, driving revenue and meeting the evolving needs of gamers worldwide.
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