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The Top 5 Niches for Affiliate Marketing

November 29th 2023

In the ever-evolving landscape of affiliate marketing, trends come and go like passing seasons.  Niches that were hot and trendy five years ago may not be as popular and successful in the present times. However, there is a few niches that have proven to maintain consistent interest from audiences over time.

In this article, we’ll focus on these evergreen markets that offer reliable commissions to affiliate marketers. We'll also recommend valuable affiliate programs to help you get started.

1. Health and Wellness

The health and wellness niche has grown in popularity in recent years, as evidenced by the significant trends observed on Google Trends analytics.  

In fact, it has become so influential that even well-established brands like Petco have ventured into the wellness sector with rebranding initiatives (you can read more about Petco's rebranding here).

What makes this niche particularly evergreen is its versatility, offering a plenty of sub-niches to explore, from healthy eating and vegan food to nutritional supplements and home workout gear, and more.

However, it's worth noting that the health and wellness arena is highly competitive, boasting a great number of experts such as doctors, fitness coaches, nutritionists, and chefs.

Affiliate networks


ClickBank is an excellent platform for beginners, hosting a wide range of affiliate programs whose products lie within various sub-niches of health and wellness. The average commission rate on ClickBank is around 50-75%.

Affiliate Programs


MyProtein is a leading brand in the health and fitness industry, offering supplements, protein powders, and fitness gear. They provide an easy way to monetise your website, blog, social media accounts or any other online content, with the opportunity to earn up to 8% commission from your sales.


HealthTrader is a specialised affiliate network for pharmacy, health and wellness products. It offers a variety of programs for supplements, weight loss, and general wellness, making it a one-stop shop for health affiliates. Their affiliate program offers a generous commission of 20%.


iHerb is an online marketplace offering a wide variety of natural and organic products, including supplements, beauty products, and herbs. Their affiliate program allows you to earn a base 5% commission on all sales you refer and up to 20% for premium content sites.

2. Make-up and Beauty

In the world of makeup and beauty, trends may come and go, with once-popular products like highlighters beginning to lose their spotlight. However, beneath the surface, the desire to feel confident and beautiful remains a constant in people's lives. It's this fundamental aspiration that keeps the makeup and beauty niche thriving.

In an era where social media has transformed into a search engine (internal link to Sven’s article), beauty affiliates have found fertile ground on platforms like TikTok and YouTube. Here, they provide valuable Sephora reviews, makeup tutorials, and product recommendations, catering to an ever-hungry audience wanting to improve their beauty routines.

Affiliate Programs


Sephora – the beauty retail giant that offers a wide range of cosmetics, skincare, and fragrance products, has an affiliate program that provides competitive commissions (5-10%) and access to many beauty items.

Ulta Beauty

Ulta Beauty is another major player in the beauty industry, featuring both high-end and drugstore beauty products. Their affiliate program also offers generous commissions and a diverse selection of products.

Amazon Beauty

Amazon Associates also includes a broad selection of beauty products, making it a versatile choice for affiliate marketers in the beauty niche. With Amazon's vast reach and reputation, this program could be a great start for someone who’s new to affiliate marketing.

3. Fashion and Apparel

When it comes to fashion, the allure of personal style and self-expression remains timeless. The fashion niche offers a broad spectrum sub-niches you could explore, including clothing, accessories, footwear, and even sustainable fashion movements.

No matter if you are into high fashion or if you are fond of the casual everyday style, there's a place for everyone in this diverse niche. With the power of social media, affiliate marketers can navigate this fashionable landscape by partnering with brands and retailers.

These partnerships can not only lead to earning rewarding commissions but also enable marketers to indulge in their passion for style while connecting with a like-minded audience.

Affiliate Networks

CJ Affiliate

CJ Affiliate provides access to renowned fashion retailers like Nordstrom, Macy's, and Zappos. Affiliates can promote a vast array of clothing and accessories through these programs.

Rakuten Advertising

Rakuten offers partnerships with various fashion brands, allowing affiliates to tap into a global audience. The platform also provides tools and resources to help affiliates succeed in the fashion niche.

Affiliate Programs

Amazon Fashion

Apart from makeup and beauty products, Amazon Associates offers a wide range of fashion products, making it an excellent choice for beginners. The program provides a diverse selection of clothing, accessories, and footwear.

4. Travel

The travel niche in affiliate marketing is both exciting and dynamic, offering a world of opportunities to those with wanderlust in their hearts. However, it's important to know that this niche can be negatively impacted by events like the COVID-19 pandemic and natural disasters, which are completely out of our control.

Nevertheless, for savvy affiliate marketers, the world is still your oyster. With strategic planning and flexibility, you can make a living from exploring the globe and sharing your experiences with others. It's worth noting that popular travel destinations can be fiercely competitive, so make sure you show a unique perspective to your experience to stand out in the crowd.

Affiliate Programs


Expedia, one of the largest online travel agencies, offers an affiliate program that allows marketers to earn up to 6% commissions by promoting hotel bookings, flights, vacation packages, car rentals, and activities. They provide a range of tools and resources to help affiliates succeed in the travel industry. is renowned for its extensive database of accommodations, including hotels, apartments, and villas. Affiliates can earn commissions up to 25-34% for each referred booking.


TripAdvisor, a trusted platform for travel reviews and recommendations, offers an affiliate program that enables marketers to earn commissions by promoting hotels, flights, vacation rentals, and activities. As their program is not exclusive, you can work with multiple advertisers in addition to Tripadvisor. The only thing you need to keep in mind is to avoid leaving reviews on Tripadvisor when you have a sponsored trip.


Skyscanner offers a travel search engine that compares flight, hotel, and car rental options. Their affiliate program allows marketers to earn commissions by referring users to their platform for travel searches. A big plus is that they store referral data for 30 days, meaning that you get paid even if a referral doesn’t immediately make a booking.

5. Software and Technology

From innovative software solutions to cutting-edge technology products, this niche offers a vast array of opportunities for affiliate marketers. Affiliate marketers thrive in this niche because staying updated on the latest software trends and tech innovations is key, and there is a constant interest from the audience.

When it comes to affiliate marketing in the software and tech industry, it's worth noting that it can be a high-ticket niche. This means that the products or services you promote often come with higher price tags, resulting in potentially larger commissions for each sale.

However, it's essential to keep in mind that high-ticket marketing may require a different approach compared to lower-priced products. Make sure to show exceptional product knowledge, which combined with quality educational content (such as detailed reviews, tutorials, and comparisons), can earn the trust of your audience.

Affiliate Programs


Promote Microsoft products like Windows, Office 365, and Azure, earning around 2% commission for each sale.


With this program you can promote Adobe's suite of creative software products, including Photoshop, Illustrator, and Premiere Pro and earn commissions up to 8.33%.


If you're interested in e-commerce software, Shopify offers an affiliate program that allows you to earn commissions by referring users to their platform. Good to know is there isn’t a maximum number of referrals you are allowed to make.


Apple offers an affiliate program that allows marketers to promote a wide range of Apple products and earn commissions ranging from 7%-400% on qualifying sales. This program covers products like iPhones, iPads, MacBooks, Apple Watches, software applications, and accessories. With the popularity of Apple products worldwide, this affiliate program can be particularly appealing to tech-focused affiliate marketers.

Your passion for your products is key to success.

Whether you're a beginner or an experienced marketer, don’t forget to spread your knowledge with passion and enthusiasm. This, combined with choosing programs aligned with your expertise and connecting with your audience in a natural way, will help you build trust with your audience.

By delivering value, you can unlock the full potential of affiliate marketing, achieving both financial rewards and personal satisfaction along the way.

Additionally, for streamlined management of your affiliate networks and programs, consider using Clickwire's Affiliate Program Management Tool. With Clickwire, you can efficiently oversee all your affiliate activities in one centralised platform, making your affiliate marketing journey even more seamless and productive.


By Lilia

April 3, 2023

Affiliate Marketing

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